ABOUT THE DEVINES

The Devine Alternative Pty Limited is a fully owned and operated Australian Company specialising in the supply of consumer mailing lists.

All our personnel have been employed in the direct marketing industry for in excess of ten years each – so when you deal with The Devine Alternative Pty Ltd you are guaranteed to be speaking with a direct marketing professional.

Managing Director, Gavin Devine has an impressive direct marketing background extending over 19 years. Throughout the last 10 years with The Devine Alternative (a family owned and operated business) one of Gavin's main responsibilities is new and existing business.

Gavin's previous position was with Hermes Precise Australia (HPA) – formerly Datamail, one of the largest mail-houses in Australia. For eight years Gavin was responsible for the full operation of the Production Floor, thus gaining great firsthand experience and knowledge for tight deadlines and dollar driven marketing goals.

To assure our position on the frontline of industry issues we are a long-standing member of The Australian Direct Marketing Association (ADMA) and hold office on ADMA's Data Council. We conform to the National Privacy Principles (NPP) and exhibit at direct marketing conferences and conventions both here in Australia and internationally.

Gavin also represented The Devine Alternative for 7 years as a Committee Member on ADMA Data Council. The Data Council was established to set, review and implement industry standards and guidelines in relation to list privacy, usage, protection and general issues that arise from lists and/or customer databases.

Having Gavin as a past Committee Member on ADMA's Data Council ensures The Devine Alternative is well informed and abreast of the issues and changes that our client's and list owners face in an ever-changing environment.

Corporate Member since 1993